Ecommerce Intelligence

Data-driven calculators and tools to optimize your Shopify store's profitability, marketing efficiency, and growth.

Growth & Strategy

Model your business growth and profitability

Model revenue, inventory, cash flow & profitability over time

Calculate maximum possible growth rate from cash flow

Measure and optimize your marketing spend

Calculate your Aquisition Marketing Efficiency Ratio

Calculate your Marketing Efficiency Ratio

Determine optimal creative production volume

Calculate ROI from conversion rate optimization

Optimize your discount and pricing strategy

Find the discount sweet spot for maximum profit

Design and analyze tiered discount structures

Optimize your shipping pricing strategy

Find the optimal free shipping threshold

Understand your profit at the unit level

Calculate cost of goods with components, packaging & MOQ

Calculate contribution margin & unit profitability

Calculate true product costs including shipping

Helpful tools for daily operations

Generate Shopify cart permalinks for campaigns

Word of Mouth Digital helps brands grow profitably through data-driven paid media, creative strategy, and conversion optimization.